How to Get the Right Website Design for YOUR Business

by Heather Floyd June 30, 2010 14:59
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who Your target market and your branding will determine a lot about how your website should look, especi... [More]
 

2 Copywriting “Clarity Maps” Available for Free

by Heather Floyd June 28, 2010 13:54
Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.
 

You're invited to a Virtual Launch Party for "Appelbaum Wellness"!

by Heather Floyd June 21, 2010 16:13
Whole Web Impact & Appelbaum Wellness LLC cordially invite you to celebrate the official launch of the brand new Appelbaum Wellness website. on Wednesday, June 23, 2010 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! As a Certif... [More]
 

Luring Subscribers with a Giveaway

by Heather Floyd June 16, 2010 00:00
If you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and start one!) These days, people are not that anxious to sign up to receive what they might perceive a... [More]
 

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Whole Web Impact | Floyd Innovations Consulting

Adding Interactivity to Your Site

by Heather Floyd June 9, 2010 15:44
Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website. There are as many possibilities for interactivity as y... [More]
 

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Whole Web Impact

How to Get the Most from Your Web Developer

by Heather Floyd May 26, 2010 22:03
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your w... [More]
 

You're invited to a Virtual Launch Party for "Gutsy Lady Coaching"!

by Heather Floyd May 20, 2010 17:07
Whole Web Impact & Gutsy Lady Coaching cordially invite you to celebrate the official launch of the brand new Gutsy Lady website. on Wednesday, May 26, 2010 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Cindy Giles knows from ... [More]
 

Overcoming Technophobia

by Heather Floyd May 12, 2010 17:04
A lot of people are afraid of technology. I don’t mean in the “HAL-the-computer-taking-over-the-world” sort of way, but a much more mundane sort of fear. Things that we don’t fully understand are often scary, and when the possibility also exists for something to go wrong, we... [More]
 

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Whole Web Impact

Counting Hits, Visitors, and Page Views – What Does it All Mean?

by Heather Floyd May 5, 2010 07:00
If you have a website or get to chatting with someone who has a website, it’s likely that at some point the question of “So, how many hits do you get?” will come up. The answer is supposed to reveal something  about the popularity of the website in question, but confusion aro... [More]
 

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Web Design & Development | Whole Web Impact

Is It Time for Some Website Spring-Cleaning? Why Not Find Out?

by Heather Floyd April 20, 2010 20:22
For a limited time, I am pleased to offer you a Website & Strategy Analysis Session. Whether your current website was developed by Whole Web Impact or another designer, I encourage you to consider this opportunity to have your current website analyzed and to discuss your goals with me so I can ... [More]
 

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Whole Web Impact

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Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.


www.FloydInnovations.com
www.WholeWebImpact.com
www.Facebook.com/HeatherLynnFloyd

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