by Heather Floyd
September 8, 2010 07:00
After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fr...
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by Heather Floyd
September 1, 2010 16:02
You probably know that you need to have an easy way to broadcast communications to your prospects and customers. But what might be less clear is how best to go about that. Right now you may be communicating using your regular email program, sending mass emails to your list with all your customers’ ...
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by Heather Floyd
August 25, 2010 08:00
Once you have a website up you might want to consider accepting payments for your products and services online. These days there are tons of options for accepting credit cards for your business, and selecting the right option can be a challenge. These are the most important things to consider when ...
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by Heather Floyd
August 18, 2010 16:53
When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history or hundreds of glowing testimonials to act as strong credibility boosters. This is where consistent...
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by Heather Floyd
August 4, 2010 14:09
A great article about formatting your website text for easiest reading and maximum effectiveness. In Summary: Sans-serif fonts work the best for online reading Using a larger font size is not the best strategy Try to limit larger fonts to headings/subheadings Different colors should ...
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by Heather Floyd
August 4, 2010 11:36
When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content. Clients often ask me about how long their content ...
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by Heather Floyd
July 21, 2010 14:42
If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively. The...
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by Heather Floyd
July 21, 2010 11:28
A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who, what, when, and how often you should be emailing prospects – not only to effectively get your messag...
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by Heather Floyd
July 7, 2010 19:14
You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type? Getting a blog these days is one of the easiest thing...
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by Heather Floyd
June 30, 2010 14:59
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who Your target market and your branding will determine a lot about how your website should look, especi...
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