One Step to Looking More Professional

by Heather Floyd August 18, 2010 16:53
When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history or hundreds of glowing testimonials to act as strong credibility boosters. This is where consistent... [More]
 

How to Get the Most from Your Web Developer

by Heather Floyd May 26, 2010 22:03
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your w... [More]
 

Is It Time for Some Website Spring-Cleaning? Why Not Find Out?

by Heather Floyd April 20, 2010 20:22
For a limited time, I am pleased to offer you a Website & Strategy Analysis Session. Whether your current website was developed by Whole Web Impact or another designer, I encourage you to consider this opportunity to have your current website analyzed and to discuss your goals with me so I can ... [More]
 

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What Your Website Should Look Like

by Heather Floyd April 19, 2010 18:48
When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like. Besides for being one of the most obvious aspects of your site, the visual design plays an importan... [More]
 

Warning Signs from your Web Developer

by Heather Floyd April 13, 2010 20:00
There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line. [More]
 

Planning Your Business Website: Where You Are and Where You're Going

by Heather Floyd April 6, 2010 19:21
Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you. The first step in developing your plan is to look at your current situation. Clearly knowing where you are will help you (and any web professionals you work wi... [More]
 

Social media for business and focusing on real priorities

by Heather Floyd March 3, 2010 12:26
So, John Reese, internet millionaire, sent out an email yesterday referring to his recent decision to trash his Twitter account with 25,000 followers. (I have quoted large sections of the email since I cannot locate this online anywhere you would be able to read it.)   He wrote: Some peop... [More]
 

7 Tips for Developing Your USP

by Heather Floyd December 16, 2009 14:57
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one. 7 Tips for Developing Your USP - E-Myth Worldwide
 

Resource: 3 Steps To Get Things Done

by Heather Floyd December 11, 2009 13:59
Derek Franklin has created a nifty “ClarityMap” related to accomplishing more toward your important work and goals each day. It prints beautifully in color and is a handy reminder to do what matters most and cut out the clutter. This is a free download, so go grab it: 3 Steps To Get Things Done ... [More]
 

Serious About Using Twitter for Your Business?

by Heather Floyd September 21, 2009 20:25
Check out StomperSocial’s PeopleBrowsr program/website brought to you by StomperNet, which is some of the best, most current, online marketing/SEO training you can get. The PeopleBrowsr program helps you manage your Twitter account with different levels of tools and complexity – includi... [More]
 

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Whole Web Impact

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Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.


www.FloydInnovations.com
www.WholeWebImpact.com
www.Facebook.com/HeatherLynnFloyd

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