When Do You Know It's Time for a Redesign?

by Heather Floyd September 8, 2010 07:00
After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fr... [More]
 

One Step to Looking More Professional

by Heather Floyd August 18, 2010 16:53
When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history or hundreds of glowing testimonials to act as strong credibility boosters. This is where consistent... [More]
 

How to Get the Right Website Design for YOUR Business

by Heather Floyd June 30, 2010 14:59
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who Your target market and your branding will determine a lot about how your website should look, especi... [More]
 

What Your Website Should Look Like

by Heather Floyd April 19, 2010 18:48
When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like. Besides for being one of the most obvious aspects of your site, the visual design plays an importan... [More]
 

7 Tips for Developing Your USP

by Heather Floyd December 16, 2009 14:57
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one. 7 Tips for Developing Your USP - E-Myth Worldwide
 

Powered by BlogEngine.NET 1.6.1.0
Theme by Mads Kristensen (tweaked by Heather)

Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.


www.FloydInnovations.com
www.WholeWebImpact.com
www.Facebook.com/HeatherLynnFloyd

News

Sponsored Listings